Marketing Toolkit for Farm-Raised Meat Producers
Consumers have several points of confusion when buying meat in bulk, directly from the farmer or rancher.
Often, they don't know:
- how much meat to expect
- how to cook the variety of cuts they'll receive
- how much freezer space they'll need
- how the whole process works -- of purchasing a "share" of a live animal and then working with a custom-exempt butcher shop.
In collaboration with the Good Meat Project, WSDA has developed this marketing "toolkit" for farmers and ranchers. The handouts in this toolkit are meant to be shared with potential customers, to help alleviate common misunderstandings that often turn customers away from sourcing their meat directly from the farmer or rancher.
There are two versions of each printable handout: a standard version, OR a version that allows the farm to type in their contact information (name, website, etc.).
Good Meat Buying Guide -- All Species [PDF] (standard)
Good Meat Buying Guide -- All Species [PDF] (fillable contact field)
Good Meat Cooking Methods [PDF] (standard)
Good Meat Cooking Methods [PDF] (fillable contact field)
Beef Buying Guide [PDF] (standard)
Beef Buying Guide [PDF] (fillable contact field)
Pork Buying Guide [PDF] (Standard)
Pork Buying Guide [PDF] (fillable contact field)
Lamb Buying Guide [PDF] (standard)
Lamb Buying Guide [PDF] (fillable contact field)
Here are a few snapshots from the toolkits: