USDA Export Promotion Programs
Market Access Program
Another MAP program, the Global Connect program, provides funds to state departments of agriculture and industry organizations for the promotion of a category of products (e.g., frozen vegetables, bakery ingredients, etc.). These projects are typically conducted with companies from throughout the Western US and may include organizing participation at trade shows, conducting technical seminars and tastings, conducting market research, etc. Any company from the western U.S. may participate in these activities. The Western U.S. Agricultural Trade Association (WUSATA) coordinates these programs for the 13 western states.